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Advice needed for a non-profit passion project (a free Parashat HaShavua android app)

Hey everyone,

​I’ve poured a lot of time and effort into building a free Hebrew Android app called “Shavua Tov” (שבוע טוב) to help people follow the Parashat Hashavua. It’s a true passion project, aimed at helping the community and making the Parasha accessible.

​It’s completely free. To help cover costs, there are optional (G rated) ads users can choose to watch if they want to support the project, but all features are fully accessible and nothing is mandatory.

​Shavua Tov shows the current week’s parasha, provides the complete text for the parasha and haftara (Sefaradi & Ashkenazi), and includes audio explanations for children.

​I’m a developer, not a marketer, and I’m looking for effective ways to let people know about it.

​I’ve tried paid advertising through the major ad providers, but it has been challenging and costly for a non-profit, especially for reaching a niche audience. I’ve also tried printing posters for local shuls, which has been nice, but it’s not very scalable (nor global).

​I’m turning to the community for ideas. Does anyone have experience with this? What are some effective ways to reach the Jewish community (specifically Hebrew speakers) that I might not be thinking of?

​I’m deliberately not posting a link so this isn’t seen as advertising. I’m just looking for your wisdom, ideas, and your help. Anyone is welcome to DM me for details or to share suggestions privately.

​Thanks so much for any help!

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Source: Reditt

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