How do you all feel about “The Great Noticing” discourse on social media and the rise in antisemitism?

I’ve been seeing a lot of stuff online lately referring to something called “The Great Noticing.”

From what I can tell, it seems to be people pointing out Jewish involvement in certain industries or positions of influence—usually in a way that feels like it’s trying to imply something negative or conspiratorial.

A lot of it gives me uncomfortable vibes, even if it’s framed like it’s just “pointing things out.” I don’t really buy into that kind of thinking, but I’m curious how people in the Jewish community are seeing all of this.

Is this just more of the same old antisemitism in a new wrapper? Has it felt like this kind of rhetoric is growing lately? I don’t want to come off as offensive or anything—just trying to understand and maybe be more aware of stuff that’s harmful or hurtful to others.

Appreciate any insights if folks are open to sharing. Thanks.