What is the deal with the rise in Messy content on the internet lately?

Has anyone else noticed this?

I’m getting WAY more Messianic stuff in my searches and in Facebook feed.

Are they doing something to impact the alorithms or doing some promoting that is pushing these FB recs to anybody who has searched Jewish content? I don’t feel like ( I could be wrong) that there are any MORE Messys than there were in the past, but based on online you would think they are everywhere. I’ve only met like 5 in my life and that was over 20 years ago.